Mr. Dexter Lee
General Manager
Dexter has 17 years of experience in the healthcare / pharmaceutical industry with a 360o coverage of the industry, cutting across industry stakeholders (from doctors, nurses, pharmacists & educators) and supply chain industries (medical universities, hospitals, GPs and pharmacies).
Today, Dexter has a vast international sales & marketing experience accumulated from various sectors including healthcare / pharmaceutical, e-commerce and consumer. Through his experience, he has developed a keen eye in understanding customer needs; psychography of purchasing behaviour; brand positioning to capture targeted customers and identifying unique selling proposition for products & services.
His strong instinctive views in opportunities and threats have enabled him to align companies’ strategic focus effectively to achieve financial goals.
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